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Word: reebok (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...billion NBA merchandise last year gives the league hope. It certainly provides some inspiration to the NBA, which is launching its own women's league, the WNBA, next summer. But the ABL faces formidable challenges, with no national television exposure, no national ad campaign, and just one major sponsor, Reebok. Still, the success of the U.S. women's Olympic basketball team, which drew sellout crowds in Atlanta, and continually improving television ratings for college games like the NCAA Women's Final Four, have a number of people betting that a league can succeed. "What we saw at the Olympics...

Author: /time Magazine | Title: ABA Takes To The Court | 10/18/1996 | See Source »

...coop. "There was nothing to prevent Shaq from pulling out a Pepsi in the locker room during an on-camera interview," said a Coca-Cola spokesman. In fact, that's almost what O'Neal did at the press conference announcing his $123 million contract with the Lakers. With a Reebok banner behind him (for another Shaq sponsor), O'Neal told the media all he wanted to do after signing his contract was, "Have fun and drink Pepsi." The incident highlights the hotter sponsor wars in professional sports lately, with players, leagues and teams each looking...

Author: /time Magazine | Title: Not Always Coca Cola | 9/9/1996 | See Source »

...coop. "There was nothing to prevent Shaq from pulling out a Pepsi in the locker room during an on-camera interview," said a Coca-Cola spokesman. In fact, that's almost what O'Neal did at the press conference announcing his $123 million contract with the Lakers. With a Reebok banner behind him (for another Shaq sponsor), O'Neal told the media all he wanted to do after signing his contract was, "Have fun and drink Pepsi." The incident highlights the hotter sponsor wars in professional sports lately, with players, leagues and teams each looking...

Author: /time Magazine | Title: Not Always Coca Cola | 9/4/1996 | See Source »

...around, O'Brien had no trouble with the pole vault. But he still had Frank Busemann, 21, of Germany on his tail as he headed across the infield for his ninth event, the javelin. For that, O'Brien got some helpful advice from none other than Dave Johnson, his Reebok-created nemesis from '92. "Dave's the javelin expert," said Dan, "so I yelled at him, 'Which jav do I use, the 85 or 90 m?' He said 90, so that's what I threw." And O'Brien threw it for a personal best 66.96 m, giving him a comfortable...

Author: /time Magazine | Title: MICHAEL JOHNSON: DOUBLE FAST | 8/12/1996 | See Source »

...hours of educational programming on each station each week. (FCC chairman Reed Hundt's attempt to mandate such a rule ended in a deadlock between Republican and Democratic commissioners.) Clinton hoped to announce an agreement Monday at a White House conference where such advertisers as Pizza Hut, Lego and Reebok would voice support for the new educational shows. But if broadcasters balked, Clinton had a hammer: he threatened to appoint a loyalist to the FCC in August, then jam the plan down the stations' throats...

Author: /time Magazine | Title: STRONG-ARMING THE TUBE | 8/5/1996 | See Source »

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