Word: reebok
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Dates: during 1990-1999
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...Brien first came to public attention as the Dan half of the catchy 1992 Reebok ad campaign, "Dan and Dave," in which America's two best and most photogenic decathletes, O'Brien and Dave Johnson, were pitted against each other in anticipation of an exciting Barcelona matchup. When, hobbled by poor preparation, O'Brien no-heighted in the pole vault during the Olympic trials, he became, perversely, even more famous. Johnson went on to take the bronze, while O'Brien was left to choke down his embarrassment on the sidelines and serve as a track-and-field commentator...
Just months after his '92 upset, O'Brien set the world record in the decathlon with 8,891 points at a meet in Talence, France, but no amount of points could make people forget his zero at the Olympic trials. He and Reebok parted company, then he signed on with Nike. Even without the gold to his name, O'Brien is a sponsor's delight, with his radiant good looks--coppery skin, sculpted 6-ft. 2-in., 185-lb. body with an unimaginable 3% of body fat--and affable nature. He already has deals to the tune...
...help the cause of female hoops in the U.S. Women's pro basketball is actually flourishing in Europe, but in America it is only so much paper, with plans for two new U.S. pro leagues: The American Basketball League will tip off in the fall under the aegis of Reebok, and the Women's National Basketball Association, an offshoot of the N.B.A., hopes to begin play in 1997, with NBC televising 10 of its games annually...
...days before the opening ceremonies is any indication, Atlanta is at least ready to embrace the traditional Olympic spirit of commercialism, i.e., go for your gold. For an admission fee ($13 for adults, $8 for children), you can step into the world of corporate sponsorship: meet Olympians in the Reebok Athlete Center, take the kids to Ronald McDonald's SportsPlace, watch a Discovery Channel presentation of A World of Champions. You can refresh yourself with a cooling mist from the bottle caps of the giant Coca-Cola bottles scattered throughout the park--aesthetically, they actually are cool...
...Reebok Human Rights Award winner Stacey Kabat led a discussion on domestic violence last night as a part of this week's Take Back the Night events...