Word: reebok
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Dates: during 2000-2009
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...ploy; others can't understand why he would retire from the hip-hop fantasy life. The truth is, it's his fantasy to pull off marketing coups. To coincide with his retirement, Jay-Z is taking a commercial victory lap that includes a final record, The Black Album; a Reebok shoe; a concert tour; and an autobiography to be published by MTV Books (which just might help get the video for his single, Change Clothes, a bit more airtime). All the cross-promotion ensures that Jay-Z will depart the field like a conquering hero--or a Happy Meal...
...Seneca’s Red Party, the Wicked party and the Hasty Pudding Theatricals’ Woman of the Year. He says he runs a party every other night, serving a clientele that includes 40 Boston area colleges and several Fortune 500 companies, including IBM, Oracle, Reebok and Sprint PCS. In addition, among numerous entertainment-related engagements, he is currently handling promotions for MTV’s “Real World,” the Rolling Stones, the Boston Celtics and the New England Patriots. Dave, one of his assistants, says Frumin’s cell phone...
Since its creation, however, the FLA has been repeatedly criticized by labor experts because of the influential position its 13 member companies, including Nike, Reebok and Polo Ralph Lauren, hold within the organization...
...before Saturday's start of the Women's World Cup, that the women's pro soccer league planned to fold, for want of eight investors at $2.5 million each required to keep the WUSA afloat. But Time has learned that four companies, including Bank of America, Ethan Allen and Reebok, have already called the Association to express unsolicited interest. "Now the ball's in their court," says Dockery Clark, sponsorship director at Bank of America...
...like there was a cool party going on and Reebok wasn't invited," says Jan Sharkansky, vice president of classic lifestyle marketing at Reebok, describing the company before it entered into high-profile partnerships. "Then they got some cool friends." The company's biggest co-branding coup was in teaming with Von Furstenberg, who designed a collection of dresses for Venus Williams (she has a $40 million contract with the athletic-wear brand). It was the first designer tennis line to appear on the women's professional circuit...