Word: reebok
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Dates: during 2000-2009
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...Down” begins and ends with Keri Hilson’s seemingly lifeless body falling slowly through the air, but neither this bizarre sight nor later shenanigans by Ne-Yo is any match for the Kanye Show. His act opens with him rapping about Louis Vuitton and Reebok, telling us to “keep rocking and keep knocking” and talking about hate on a plate—same old, same old, you say. Not quite—cut to Kanye and Hilson in a what is either a studio meant to look like an apartment...
Nike is trying to relaunch cross-training and deny the space to Under Armour. (The aerobics craze made Reebok, remember.) The Swoosh blitzed the airwaves with SPARQ ads during the NCAA basketball tournament; MY BETTER IS BETTER THAN YOUR BETTER went the tagline. SPARQs retail for $70 to $90, while Under Armour's shoes are in the $80-to-$100 price range...
...Brady, Belichick and Bruschi were supposed to have worn on the field after the game. Due to NFL regulations that prohibit the sale of the losing team's "championship" apparel, the T-shirts and hats were donated to needy Nicaraguans by World Vision, in conjunction with the NFL and Reebok...
...Committee on Sports and Entertainment Law as the “Godfather of Basketball,” took the crowd from his humble beginnings just outside of Pittsburgh in Trafford, Pa. to his stints as an executive at all three major sneaker companies (NIKE, adidas, and Reebok) to his recent retirement from the shoe and basketball camp industries.Vaccaro’s journey in the basketball world, which started in 1964 when he created the Dapper Dan Roundball Classic, the first-ever national high school all-star tournament, would turn him into one of the most influential and controversial figures...
Reality is catching up with Second Life, the much hyped 3-D website that lets users create alter egos called avatars who can walk, chat, fly, have sex and buy and sell virtual stuff for real money. The ballyhoo surrounding this online community has led multinational brands from Reebok to Toyota to establish beachheads on Second Life to interact with consumers and be a part of the next wave in social networking. In April market-research firm Gartner predicted that by the end of 2011, 80% of active Internet users will have some sort of presence in a virtual world...