Word: reebok
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Gatorade, Lego and Adidas, among others, have signed on as the NBA's global marketing partners, spreading the basketball gospel through clinics, festivals and tournaments. In October another marketing partner, Reebok, launched Philadelphia star Allen Iverson's sneaker, the $130 Answer 6, across much of Western Europe. It sold out in six weeks. International markets now account for 30% of Reebok's sales, up from 10% two years ago. Thanks in large part to the Yao-inspired basketball craze in China, Spalding's international sales grew 44% in 2002. And Sprite has joined with players like Nowitzki, Stojakovic and Parker...
Plank knows he's still an underdog in the face of competition from the likes of Reebok, which he describes as "some pretty big people taking shots at us." One thing, though, is certain: he'll never let them see him sweat...
...that's not its only challenge. Like most successful upstarts, Under Armour faces growing competition from big established brands. Nike has launched a line of sweat-wicking clothing called Dri-FIT One. And Reebok is selling a similar line, called NFL Equipment, as part of a 10-year, $250 million licensing deal with the National Football League. Meanwhile, Under Armour's image of insider cool will be strained as it tries to expand its market beyond committed sports enthusiasts. "It's been able to captivate the hard-core male athlete," says Marshal Cohen, co-president of market-research firm NPDFashionworld...
...GEAR Reebok Travel Trainers are the sporting-goods company's contribution to lighter, security-conscious packing. The unisex shoes are made from the same stretchy mesh, leather and rubber materials as conventional sneakers. What sets them apart is that they roll up into neat, space-saving balls that can be tossed into any carryon or briefcase. The footwear does have drawbacks. The soles are too thin to jog on, so Reebok is touting its Travel Trainers as good for walking on the beach or treadmill and doing yoga. The brightly colored shoes, which retail for $75, have won fans...
...recommendation of a high-level administrator, Harvard has yet to take meaningful action towards ending these outrages. Harvard did, however, take action to quell the outcry against sweatshop labor in the late 1990s. Along with some of the companies best known for their unfair labor practices, including Nike, Reebok and Liz Claiborne, Harvard helped form the Fair Labor Association (FLA), a group that ostensibly monitors the working conditions in factories. Yet this corporate-dominated organization does nothing to ensure fair labor practices. It relies heavily on for-profit monitoring and has no requirement for the inclusion of workers or worker...