Word: reebok
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...John Daly, basically a linebacker disguised in a different line of Reebok-wear, won't be there to belt his 400-yard drives and wow the casual...
...seen lots of changes this season," Garcia said. "We used to go almost the whole season without uniforms, but this year we got them right off the bat. And we got new shoes from Reebok...
Mixed in with the familiar Nike and Reebok commercials are more endearing ads for trivial products and more exciting ones for foreign products. The Japanese clips are compelling because of their unfamiliar perspective. One ad shows Arnold promoting something slimy: it looks like noodles but it's hard to tell...
Models displayed fashions, including Guess and Girbaud, on the convention floor stage, and raffles awarded winners everything from vacation cruises to pairs of Reebok shoes...
...more egregious, and widely committed, offenses of sloganeering has been the overuse of derivatives of Reebok's "Life is Short...Play Hard." I've always thought the slogan a rather curious blend of epicurianism and stoicism. Reebok plays to the American propensity for play, but also to the remnants of our Protestant work ethic, reminding us that Life is Short, and so any playing must be done sedulously. Sweaty joggers and wellmuscled mountain-bikers parrot the line with fitter-than-thou reproachfulness...