Word: reebok
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...controversial pop singer has problems as a product spokeswoman. Pepsi yanked a Madonna commercial off the air last year. She and Nike are fighting over an alleged $4.25 million package. Last week Reebok dropped her after a tentative deal for a $6 million contract...
Consumers fed up with $100-plus price tags for top-drawer Nike Air Jordans or Reebok Pumps are turning back to $25 plain canvas Keds, the reliable old workhorse of the athletic-shoe industry. Keds sales rose from $150 million in 1988 to $200 million in 1989, and are expected to top $230 million this year, at a time when most companies' sales are slowing...
...company, though, has fallen on hard times since the death three years ago of a son of the founder, Horst Dassler. Last year Adidas lost $72 million on its worldwide operations. The company has been losing market share, especially in the U.S., to such major rivals as Reebok and Nike. Tapie, who owns a soccer club in Marseilles, was in Rome for the World Cup finals when the deal was announced. He told reporters that this was a unique chance "to realize my three biggest passions with one project: sports, business and politics...
...excitement. It offers danger, exhilaration, suspense, terror and fast-moving scenery. It is called bungee jumping, and it is the latest sports craze among the young, particularly in California, New Zealand and France. Many American TV viewers were introduced to it last month by a controversial (and now discontinued) Reebok sneaker ad that showed two men leaping from a bridge: in the final scene, one jumper dangles safely from an elastic cord while the other, wearing a different brand of shoes, has tumbled out of them -- presumably to his death...
Which pretty much leaves work. In addition to the five-day-a-week grind of his show, Hall has taped some antidrug commercials and is working with Reebok to promote a shoe that would "pay tribute to antiapartheid awareness." He co-wrote and co-produced his new Chunky A record album. Its cuts include a comic rap number, a satire of raunch rock ("Let me check your oil with my dipstick") and a straight-faced antidrug anthem titled Dope...