Word: reebok
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...make sure you have your dad's Visa with you when buying equipment. Price for squash racquet, ball and sneakers: anywhere from $50-$150, depending on the type of racquet you want. Price for tennis racquet, ball and sneakers: $150-$300, depending on whether you chose Pro-Keds over Reebok super-insolated Andres Jarryd hard-surface court shoes. Price for basketball and sneakers: $40-$100, depending on whether you buy a Kareem Abdul-Jabbar galvanized rubber ball or a Greg Kite reinforced-brick ball...
...suburban streets. Brad Ketchum, editor of the Boston-based Walking Magazine, counts 10,000 walking events taking place this year. Among them: the Boston Stride, the San Francisco Stride (which drew 6,000 last fall) and the Casimiro Alongi International Memorial Racewalk in Dearborn, Mich. To supply this horde, Reebok, Avia and Rockport, even though they are commonly owned, & are separately producing a variety of models. Nike says that last year it sold more than half a million pairs of its specially fashioned flexible walking shoes...
Still, many wary, independent women, conditioned to comfort dressing by the Reebok revolution, are apparently determined to defy the tyranny of dictatorial designers and the fashion press. They are not about to attack closets with scissors to slice off their precious collection of skirts. "There is something elegant about a hint of knee or a hint of ankle," says one Chicago socialite who has legs worth flaunting, "but there is absolutely nothing elegant about an expanse of thigh. Women are comfortable in their long skirts. Who wants to think about how they cross their legs or walk up steps?" Adds...
...Reebok's $180 million acquisition of Avia Group International is another case of like marrying like: both companies make aerobics shoes. Reebok, which clads the feet of the fashion conscious, controls about 70% of the $330 million aerobics-shoe market. Privately held Avia, whose sales have risen from $3 million to more than $70 million during the past three years, enjoys about a 15% market share...
Description: Five illustrated charts, actual or proposed mergers involving Dart Group, Supermarkets General, USAir, Piedmont, Harcourt, Harper & Row, Reebok, Avia, Donald Trump, Resorts International...