Word: reebok
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Dates: during 1985-1985
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...clan, young, affluent professionals are partial to particular brands of sneakers (Reebok) and cars (Saab). Recently the group discovered its own mortgage. The 15-year, fixed-rate home loan is favored by married couples in their 30s and 40s who together earn $60,000 or more. Virtually unknown a year ago, this new form of financing now accounts for more than 14% of all loans made by America's largest mortgage bankers...
Remember what the yuppies did for sales of Saab, Cuisinart, Rolex and Burberry raincoats when those products became their symbols? Now it is the turn of the sneaker. The young urban professionals have their own: Reebok, a pricey ($30 to $60), soft-leather shoe that comes in six colors and 40 styles, including a popular high-top model. Says Edward Hurley, an assistant manager at an Athlete's Foot store in New York City: "All other shoes have been forced to take a back seat to Reeboks. It's the season's hottest shoe." He sold 700 pairs last month...