Word: reeboked
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...many such companies employ low-paid factory workers who earn pennies a day. For example, a 2008 National Labor Committee report called into question the new Sesame Street dolls, which were allegedly made under sweatshop conditions. Just recently, the NLC released a report on the abject conditions in a Reebok sweatshop in San Salvador. According to the report, workers are paid ten cents for each eighty-dollar jersey they make. Unfortunately, the NLC notes that this pay only “amounts to twenty three percent of the basic subsistence need for food, housing, health care, and clothing...
...have to admit it's a pretty slick ad campaign: the TV spots Reebok is running 3,000 times in November and December for its new EasyTone shoes all feature Victoria's Secret--worthy models showing off their assets, and the camera never lingers too long on the less-than-sexy sneakers that supposedly helped these women sculpt their perfect bodies. The tagline: "Better legs and a better butt with every step...
...Reebok is the latest shoemaker claiming to be able to tone a woman's body by making her feel unsteady on her feet. The idea is that built-in instability--in the case of EasyTone, two bulbous pods on the sole act a bit like balance balls--forces muscles to work harder. Gluteus maximus muscles get 28% more of a workout with EasyTone than with a regular sneaker, according to a study Reebok commissioned...
...Reebok is playing catch-up with MBT, short for Masai Barefoot Technology, which since 2004 has sold more than a million pairs of toning shoes in the U.S. with soles shaped like the bottom of a rocking chair...
...trading schemes in recent history remains on the lam. David Pajcin, a former Goldman Sachs analyst, pleaded guilty in 2006 of running a $6.7 million scam that authorities first detected when a retired underwear seamstress in Croatia earned $2 million in profit from a suspicious, two-day investment in Reebok. The 63-year-old, who did not own a computer, was Pajcin's aunt; he traded stocks in her name and in the name of an exotic dancer he was dating to escape scrutiny. In one ploy to glean inside information, Pajcin and an accomplice, former Goldman colleague Eugene Plotkin...