Word: reeboked
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Dates: during 1980-1989
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...Reebok's $180 million acquisition of Avia Group International is another case of like marrying like: both companies make aerobics shoes. Reebok, which clads the feet of the fashion conscious, controls about 70% of the $330 million aerobics-shoe market. Privately held Avia, whose sales have risen from $3 million to more than $70 million during the past three years, enjoys about a 15% market share...
...around here. If it weren't for him, this neighborhood would be carried away by the drug addicts." Every year on the Fourth of July, the Bergen Hunt and Fish Club holds a picnic for the community, with fireworks, hot dogs, hamburgers and ice cream. A woman wearing red Reebok sneakers and wheeling a small baby in a stroller recalls part of Gotti's past: "He lost a son. You want to know something? I hope he gets away with it. I pray for him." In 1979 a neighbor accidentally killed Gotti's twelve-year-old son when...
...drafted No. 1 by the Boston Celtics of the National Basketball Association, what he called a "dream within a dream." The next day he made a lavish deal to wear Reebok shoes. On the third day, he died. No dream is emptier than death at 22, but the cruel death last week of Len Bias, the All- America from Maryland, got crueler. Cocaine was implied, maybe an experimental first taste. Friends considered even that unthinkable, but if the substance found in his car and system was cocaine, then in some dazzling order more rapid than a heartbeat, Bias must have...
...clan, young, affluent professionals are partial to particular brands of sneakers (Reebok) and cars (Saab). Recently the group discovered its own mortgage. The 15-year, fixed-rate home loan is favored by married couples in their 30s and 40s who together earn $60,000 or more. Virtually unknown a year ago, this new form of financing now accounts for more than 14% of all loans made by America's largest mortgage bankers...
Remember what the yuppies did for sales of Saab, Cuisinart, Rolex and Burberry raincoats when those products became their symbols? Now it is the turn of the sneaker. The young urban professionals have their own: Reebok, a pricey ($30 to $60), soft-leather shoe that comes in six colors and 40 styles, including a popular high-top model. Says Edward Hurley, an assistant manager at an Athlete's Foot store in New York City: "All other shoes have been forced to take a back seat to Reeboks. It's the season's hottest shoe." He sold 700 pairs last month...