Word: reeboked
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Dates: during 1990-1999
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...Tracy Chapman on an Amnesty International tour. Two years ago, he created ^ the Real World record label to provide a vehicle for Third World musicians (some of whom appear on Us) and later composed the score for Martin Scorsese's film The Last Temptation of Christ. With the Reebok Foundation, he started the Witness program, which supplies video cameras to human rights groups in the hope that they will record violations...
Sometimes the medium is the message. When the National Council of Negro Women held workshops for people organizing family reunions -- increasingly popular events in the black community -- companies like Reebok and Kellogg signed up to exhibit their products. Other major-league merchandisers, like Procter & Gamble and Coca-Cola, distribute samples of their products in gift bags that are handed out after Sunday service to parishioners at black churches...
...annually in retail worldwide sales. Shorts, socks, sweatbands and such are worth a couple of billion dollars more. So the prospect of Michael Jordan mounting the victory stand to accept his gold medal in basketball wearing togs provided by his very own sponsor, Nike, naturally had the folks at Reebok stamping their feet. Reebok purchased the exclusive modeling rights, they thought, to the victory stand...
...Brien, the rival U.S. decathlon stars who have been battling for three years to see who would capture the "world's greatest athlete" laurels in Barcelona, last week met on a rain-soaked track at Azusa Pacific University outside Los Angeles to film a hastily rewritten Reebok shoe ad. As they waited for the cameras to roll, their conversation remained on emotionally safe subjects like new golf clubs. There was no discussion of O'Brien's memorable miss in the pole vault at the U.S. Olympic trials a fortnight earlier, which had unexpectedly eliminated him from the Barcelona competition...
Johnson's success came as a surprise to both the track community and the outside world. Some observers had openly wondered why Reebok, in its much publicized $25 million advertising campaign, had even paired O'Brien with Johnson. A knee injury and Johnson's withdrawal from the world championships last fall seemed to signal his decline. No matter. Reebok needed a foil for its sure thing, O'Brien...