Word: reeboked
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Taking note of this trend, the sneaker companies began dusting off their old styles and reissuing them, often in special colors and limited numbers. Adidas launched its Originals line of rereleases in 2001. Reebok also has a classics division that re-creates '80s models like the Pump...
...such companies as Citibank, McDonald's and Motorola are hustling to tap India's burgeoning number of young big spenders. Brands like Reebok and Nokia are making deeper inroads than ever before. Modern malls and fast-food restaurants are proliferating among the crumbling British colonial buildings and ancient monuments that dot India's cities. "These guys are a huge consumer audience," says Raman Roy, managing director of Wipro Spectramind, one of India's largest call-center operators. "There is a fundamental economic change happening...
Move over, Michael Jordan. The world of fashion design--not sports--is the primary inspiration for the performance-oriented sneaker. First Paul Smith and Jil Sander teamed up with Puma. Then Reebok Classics kicked off a limited-edition trend, signing up Japanese artists such as Imai Toons and Risa Fukui to splash its footwear with Japanimation-inspired graphics. Hot on their heels is Y-3, Yohji Yamamoto's collaboration with Adidas. Fashionistas are scrambling to score their futuristic-looking unisex footwear for fall, including the ski-boot-like creation shown here. These are surely not for the foul line...
Hermanson credited the members of USAS with pressuring sneaker companies like Nike and Reebok to in turn pressure factory owners to allow unions...
...were getting out of hand in May when Nike recently signed Lebron James, 18, to a $90 million shoe deal before he played his first NBA game, brace yourself. A few days later, the company gave a $1 million contract to soccer prodigy Freddy Adu, 14. And rival shoemaker Reebok has signed its own precocious pitchman, Mark Walker, who is all of 3 years old. Reebok features Walker on its website, reebok.com where in a video clip he nails 18 straight shots into a basket set up in his family's garage. Jim Thompson, president of the nonprofit Positive Coaching...