Word: reeboked
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Romney also campaigned yesterday at a Reebok factory in Canton...
...untapped power of word of mouth," says Matthew Stradiotto, cofounder of Matchstick, a Toronto firm that specializes in product seeding. Before a product launch, Matchstick hands out samples to key "influencers," a method credited with contributing to the success of sneaker launches by the likes of Adidas and Reebok...
ALLEN IVERSON The Philadelphia 76ers guard was charged with multiple felonies after he allegedly went on a gun-wielding rampage in pursuit of his wife. Yet his Reebok goods continued their steady rise in sales. Most charges were later dropped against the 2000-2001 MVP, here in an ad with...
...medals--three of them gold--at the 1984 Los Angeles Olympics. Since he founded his company in 1988, Li, 39, has doubled as its spokesman, and he is largely credited for a 32% annual average growth that makes the firm a credible challenger in China to Nike, Adidas and Reebok. Li Ning Sports, which has more than 1,000 specialty shops, grossed $108 million in sales last year. So it might be surprising that Li will no longer appear in ads for the company's goods, which bear a logo that looks like Nike's swoosh with a foxtail attached...
...Since retiring from gymnastics in 1988, Li has built his company into a credible challenger in China to Nike, Adidas and Reebok. Li Ning Sports currently holds a 10% share of the mainland's athletic-shoe market, outselling all foreign brands combined. Aided by more than 1,000 Li Ning Sports specialty shops scattered around the country, sales have grown at an annual average rate of 32% for the past three years; profits were $8.5 million last year on $108 million in revenue. The numbers may not sound impressive?Nike's 2001 global sales were $9.48 billion...