Word: reeboked
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...might get the gate when these newbies claim S&P seats? Such well-known but decidedly no-tech companies as shoemaker Reebok; Russell, the apparel company; and car-part king Pep Boys...
...Plenty. No obscenities, obviously, but also no competitors. Reebok, Adidas, Converse, Fila and DKNY are out (though you can use Hilfiger and FCUK). Otherwise, the censorship seems arbitrary. You can have Chevy or Mercedes on your sneakers but not Ford, Saturn or Volvo. Strangely, Nike also banned the word Jordan--and the word TIME...
LEAP TO IT When you tell your kid to jump, does she ask, "How high?" No matter; if she's wearing Reebok's new Traxtar shoe, the shoe will answer for her. Designed for kids ages 6 to 11, Traxtar's built-in microprocessor notes how fast its wearer runs, jumps or leaps. As kids move to new performance levels, the shoe's display "pod" flashes and plays Pomp and Circumstance. TRAXTAR.COM, a companion website, offers codes to punch into the pod to make it play other songs. A pair costs $55 for tots and $65 for teens...
...cream. I set my watch to London time (which I later found out I had miscalculated) and cultivated an eccentric passion for dreary weather. I decorated my notebooks with the Union Jack (explaining to my classmates in the strongest of tones that it was not the logo for Reebok) and used my pocket money to buy the Economist. I beamed with delight when relatives humorously referred to me as the "English gentleman." The view of the Big Ben stirs emotions rooted in my deepest childhood...
...golf tournaments, one plays for money and personal distinction, but in the Ryder Cup one plays for one's country. (The Olympics resemble the Ryder Cup in this sense, though to a much lesser degree. Who can forget the Nike partisans of the 1992 Dream Team refusing to wear Reebok warm-ups?) It serves no purpose to describe any further how it feels to carry on one's shoulders the hopes and fortunes of one's fellow citizens, because every competitor calls the feeling "indescribable...