Word: reeboked
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...July, Coach Peter Roby stepped down from his six-year position as head coach to take a job with Reebok International...
...prize went to a stylish French commercial (also aired in the U.S.) in which a lion and a tawny woman climb up opposite sides of a mountain, and at the peak the woman outroars the lion for a bottle of Perrier. Another winner was a spectacular English spot for Reebok sneakers in which a Mohawk steelworker sprints and leaps atop an Atlanta skyscraper. The ad is so scary that it was banned from British TV. Overall, Britain won the most Lions -- 20 compared with the U.S.'s 14. Australia and Spain tied for third place with nine awards each...
...scenes, they say, far more accounts are teetering in the balance as clients conduct tough, private "internal reviews," confronting their agencies with threats to replace them. Some clients seem fickle as well, bouncing like bungee jumpers from agency to agency. A little more than a year ago, a dissatisfied Reebok moved its account from California-based Chiat/Day/Mojo to Boston's Hill, Holliday, Connors & Cosmopulos. But last March the athletic- shoe maker left the Boston agency and gave part of the $40 million account back to Chiat, which has produced such memorable ideas as the Eveready Energizer Bunny and Nissan...
...weeks, all Karen Reid of Oak Ridge, Tenn., heard from her son Scott, she says, was, "Reebok Pumps this, Reebok Pumps that." The fourth-grader wanted her to buy him a pair of the flashy high tops and explaining why she refused to part with $150 for athletic shoes got her nowhere. Then Scott read that the Pump was heavy and can be uncomfortable...
...Myers, Sara Lee, Unisys and Allied Signal) was 11.3%. But at 215 companies that offered only two kinds of treats (including Morgan Stanley and Paramount), the return was 12.7%, and firms offering only one (Disney and United Airlines) yielded 14.2%. Companies that offered none of these so-called incentives (Reebok and Leslie Fay) enjoyed the highest returns...