Word: reeboked
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...flashy shoemaker L.A. Gear, which jumped quickly into the No. 3 spot behind Nike and Reebok, is winding up with a disappointing season. Last December a Marquette University basketball player tumbled to the ground when one of his L.A. Gear high-tops collapsed. Michael Jackson's L.A. Gear line flopped; many pairs were sold at a hefty discount. Last week the company projected that it would lose as much as $6 million in the fourth quarter. For all of 1990, it expects profits of $33 million on revenues of $900 million...
...Abdul to endorse her own line. The company also hopes youngsters will go for Sun Blossoms tennis shoes, which sport white vinyl flowers that change color in sunlight. To top it off, the company will launch Catapult, a $100 shoe designed to compete with Nike's Air Jordan and Reebok's the Pump...
...offer goods at 20% to 60% off the usual retail price, a requirement that is specified in the stores' leases and that distinguishes such discount centers from ordinary malls. Try on a $218 Ann Taylor dress, slashed to $69.90. Reebok Sole Trainers that normally retail for $85, at $55. Anne Klein II perfume at $17.95 instead of the usual $32. More than 1.5 million shoppers , have done so since Sawgrass opened its doors in October. "Everybody is looking for bargains these days," says William Cohen, 36, waving a pair of jeans selling at $30 -- half-price -- at the jammed Guess...
...Gear footwear firm believed that a new line of $70 "performance shoes" endorsed by the reclusive star would lift the company out of the financial doldrums and challenge Nike and Reebok. But it's as easy as A-B-C to see that sales have been...
...insidious. Parents who do not spend time with their children often spend money instead. "We supply kids with things in the absence of family," says Barbara MacPhee, a school administrator in New Orleans. "We used to build dreams for them, but now we buy them Nintendo toys and Reebok sneakers." In the absence of parental guidance and affirmation, children are left to soak in whatever example their environment sets. A childhood spent in a shopping mall raises consumerism to a varsity sport; time spent in front of a television requires no more imagination than it takes to change channels...