Word: reeboked
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...stores in New Delhi and Bangalore, and attracted throngs of fans. Adidas released nearly 900 pairs of a $189 limited edition, India-only Garnett basketball shoe, stitched with the country's orange, white and green colors and its iconic symbol, a tiger. Betting in part on a basketball explosion, Reebok, which Adidas purchased last year, recently announced it would more than triple its Indian stores, to 1,100 locations...
...stores in New Delhi and Bangalore, and attracted throngs of fans. Adidas released nearly 900 pairs of a $189 limited edition, India-only Garnett basketball shoe, stitched with the country's orange, white and green colors and its iconic symbol, a tiger. Betting in part on a basketball explosion, Reebok, which Adidas purchased last year, recently announced it would more than triple its Indian stores, to 1,100 locations...
...afoot to add a Middle Eastern restaurant, as well as to convert the building's upper floors into a spa and boutique hotel. The new venues are also eyeing the tantalizing possibility of recouping their substantial investment from just a handful of well-heeled customers, given that Nike, Reebok and other sporting-goods manufacturers are rumored to be scouting Beijing for corporate-hospitality venues during the Games - and apparently have millions to spend. The race...
...working with her until 2010. Such partnerships between the worlds of sports, fashion and Hollywood are quickly making high-performance sportswear, which combines the best of technology with the latest in design trends, the newest battleground in the highly competitive athletic-apparel market. For companies like Adidas and Reebok, developing these lines not only is a smart way to address the increasing demands of the consumer but also makes economic sense as a way to compete in the overcrowded clothing market...
Adidas, Nike, Champion, Russell and Reebok have long bridged the gap between competitive sports and casual activewear. But increasingly, consumers want both function and fashion from their sportswear. Clothes need to do something?stretch, fight odor, wick moisture, regulate temperature?and look good as well. "We always saw athletic wear and style as mutually exclusive," says Julee Bean of Adidas. "And they don't need to be. You can wear our product in the gym but also wear it to get a latte and still look...