Word: reeboks
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Reality is catching up with Second Life, the much hyped 3-D website that lets users create alter egos called avatars who can walk, chat, fly, have sex and buy and sell virtual stuff for real money. The ballyhoo surrounding this online community has led multinational brands from Reebok to Toyota to establish beachheads on Second Life to interact with consumers and be a part of the next wave in social networking. In April market-research firm Gartner predicted that by the end of 2011, 80% of active Internet users will have some sort of presence in a virtual world...
...elite group of players from all over east Asia. He was participating in an annual Adidas all star camp. He was a revelation, "the best player in the camp that year by far," says former NBA all star Detlef Schrempf, who now works for Adidas (which took over Reebok in 2005). These all star camps are "very important parts of our marketing and outreach programs," says Ichiro Shigeta, Asia Pacific Sports Marketing Manager for Adidas, and it's easy to see why. For the companies they serve as a global early warning system: look out, this kid is good, someday...
...budding star first, though, doesn't mean he's a lock to sign. The next year, in 2003, Nike invited Yi to its annual, one week "Big Man" camp, where again he impressed scouts who, as the NBA has gone ever more global, watch these camps with intense interest. Reebok had signed Yao - a huge coup in the global marketing war - but by the fall of 2003, Nike struck back and signed Yi to a six year promotional deal for an undisclosed...
LONDON Although Reebok's Workout ($55) is offered in an array of colors, Brits prefer the all-white version...
...Like many nouveau riche, people in Chengdu have got into a keeping-up-with-the-Wangs mentality. Jin Jin, 27, a staff member at a local university, says he spends 10 times more each month than he did two years ago, especially on branded sportswear from Nike, Adidas and Reebok. "The reason I do this is because I cannot make my girlfriend think that I am poor," he says...