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Word: reed (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...G.O.P. convention in San Diego, Dole knew his campaign was ragged. Staff members were at war with one another. Sipple and Murphy had been cut out by Reed. On Tuesday, Aug. 13, Dole invited the admen up to his 33rd-floor suite...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

Sipple foresaw a huge problem: if they released the economic plan before the convention, they would have no money for the TV spots they needed to sell it. "Clinton's gonna kill us with his ads," he warned Reed, but the campaign manager's mind was made up. The next day, Elizabeth Dole called Sipple. "How's the convention plan going?" she asked. He could tell from her voice that she was fishing...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...When?" Dole asked, amazed that Reed hadn't told him. He turned to his wife. "Wasn't Rumsfeld supposed to fix this...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...September, Sipple quit the Dole campaign after Reed told him he was bringing in another media consultant. Reed replaced him with a soft-voiced Cuban-born adman named Alex Castellanos, who immediately put up a spot attacking Clinton on the drug issue. A federal agency had just announced that teenage marijuana use had almost doubled in three years, and Castellanos' spot combined that bit of news with a 1992 mtv clip showing a grinning, callow-looking Clinton confessing that he'd inhale if he had it to do all over again. It was Dole's best spot of the year...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...showed Clinton saying, "I will not raise taxes on the middle class to pay for these programs." Announcer: "In liberal talk, that means...I lied and raised your taxes." The ads were both serious and funny, and Castellanos wanted to run them on the eve of the first debate. Reed refused. Dole, he said, could not call the President a liar...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

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