Word: reed
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Dates: during 1990-1999
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...proposal, federal support of school uniforms, which was endorsed by the New Democratic policy advisers Bruce Reed and Rahm Emanuel, did not test well. Penn and Morris were reluctant to include it. (There wasn't room for ideas that didn't test well, Morris said. Polls showed that people didn't want a speech longer than 40 minutes.) But Emanuel and Reed took the matter to Clinton. The President had talked to Attorney General Janet Reno, who had recently returned from Long Beach, California, where school uniforms were being used to combat delinquency."I want it in," Clinton told them...
...resignation was not evidence of a strategy. it was the strategy itself. Apart from taking off his tie and giving the best speech of his life, Dole had no plan. The candidate kept the campaign manager off balance, and the campaign manager did the same to everyone else. Reed wouldn't let anyone get closer to Dole than he was, yet made little out of whatever closeness he did forge with the candidate...
...campaign was like a law firm, thought new hire Mike Murphy, a shaggy, wisecracking adman who had worked for Alexander in the primaries and Dole in 1988. Everyone worked in a tidy little office, isolated from the others. To make the trains run on time, Elizabeth Dole had forced Reed to bring in Donald Rumsfeld, a Ford-era Defense Secretary with a buttoned-down style. Reed and his new favorite, John Buckley, became the campaign's twin partners, ruling on everything. Buckley, a refugee from Fannie Mae who became communications director in June, was someone who Reed boasted would...
...July 24, Murphy and Sipple sent a two-page confidential strategy memo to Reed titled "Victory Strategy: Post Convention to Labor Day." It read, "The Goal: Get Campaign on the Offensive. Create Momentum. Hurt Clinton." Can't argue with that. The idea was to use the time leading up to the convention "to re-establish the right/wrong and moral-crisis agenda." Dole should launch his "tax cut/growth plan" during the convention, they said, then promote it on a whistle-stop tour...
...idea had the virtue of directness: using moral issues to blame Clinton for the nation's decay, then offering the tax cut as a positive (and moral) alternative. But Reed and Buckley opposed its timing. They wanted the tax cut announced before the convention. Murphy and Sipple later surmised that Reed thought then--even if he hadn't yet persuaded Dole--that Jack Kemp would be the vice-presidential nominee. The tax cut had to come before the convention to make the choice of a pro-growth supply-sider more logical--and less craven...