Word: reed
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...September, Sipple quit the Dole campaign after Reed told him he was bringing in another media consultant. Reed replaced him with a soft-voiced Cuban-born adman named Alex Castellanos, who immediately put up a spot attacking Clinton on the drug issue. A federal agency had just announced that teenage marijuana use had almost doubled in three years, and Castellanos' spot combined that bit of news with a 1992 mtv clip showing a grinning, callow-looking Clinton confessing that he'd inhale if he had it to do all over again. It was Dole's best spot of the year...
...showed Clinton saying, "I will not raise taxes on the middle class to pay for these programs." Announcer: "In liberal talk, that means...I lied and raised your taxes." The ads were both serious and funny, and Castellanos wanted to run them on the eve of the first debate. Reed refused. Dole, he said, could not call the President a liar...
...frustration, Castellanos showed the spots to Fabrizio and Manafort, who loved them. "Blast away," they said. Castellanos then called Elizabeth Dole, who called Reed and told him she wanted the ads reconsidered. Reed was furious that the consultant had made an end-run around him. Reed told Manafort, "I don't think this is the right time." One ad in the series ran. The word liar was excised, and it aired just once in Hartford, Connecticut, on the night of the first debate...
When he attacked Clinton's character during the second debate, Dole made a point of saying he was talking only about matters of "public" ethics, not private behavior. On the stump, he wasn't hitting the issue of Clinton's character as hard as many Republicans wanted him to. Reed and Buckley knew why: Dole was worried that a story would break about his character. Meredith Roberts, 63, an editor for a Washington trade association, was telling reporters that she and Dole had had an affair from 1968 through 1970, when he was still married to his first wife. Roberts...
Although they said the story was irrelevant, Reed and Buckley did not want to put that to a public test. Dole might be especially vulnerable because he was running as "the better man." He had told the Washington Post that he was always faithful, and he was on the record as saying such issues were of legitimate concern. After reports of adultery forced Gary Hart to drop out of the 1988 presidential race, Dole told the New York Times, "Once you declare you're a candidate, all bets are off. Everything up to that point is fair game...