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...proposal, federal support of school uniforms, which was endorsed by the New Democratic policy advisers Bruce Reed and Rahm Emanuel, did not test well. Penn and Morris were reluctant to include it. (There wasn't room for ideas that didn't test well, Morris said. Polls showed that people didn't want a speech longer than 40 minutes.) But Emanuel and Reed took the matter to Clinton. The President had talked to Attorney General Janet Reno, who had recently returned from Long Beach, California, where school uniforms were being used to combat delinquency."I want it in," Clinton told them...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...resignation was not evidence of a strategy. it was the strategy itself. Apart from taking off his tie and giving the best speech of his life, Dole had no plan. The candidate kept the campaign manager off balance, and the campaign manager did the same to everyone else. Reed wouldn't let anyone get closer to Dole than he was, yet made little out of whatever closeness he did forge with the candidate...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

...campaign was like a law firm, thought new hire Mike Murphy, a shaggy, wisecracking adman who had worked for Alexander in the primaries and Dole in 1988. Everyone worked in a tidy little office, isolated from the others. To make the trains run on time, Elizabeth Dole had forced Reed to bring in Donald Rumsfeld, a Ford-era Defense Secretary with a buttoned-down style. Reed and his new favorite, John Buckley, became the campaign's twin partners, ruling on everything. Buckley, a refugee from Fannie Mae who became communications director in June, was someone who Reed boasted would...

Author: /time Magazine | Title: MASTERS OF THE MESSAGE | 11/18/1996 | See Source »

Wild is a physician with a law degree who hopes to leave both professions, for the moment, to fill the seat left open by Jack Reed's Senate bid. He signed an anti-tax pledge, and warns that Medicare must be restructured to be saved. The Second District, however, is traditionally Democratic and may not heed the call of the Wild...

Author: /time Magazine | Title: A GUIDE TO THE CONGRESSIONAL RACES: RHODE ISLAND | 11/4/1996 | See Source »

...Iowa (3) Blanche Lambert Lincoln, D-Ark. (1) Jan Meyers, R-Kans. (3) G.V. ("Sonny") Montgomery, D-Miss. (3) Carlos J. Moorhead, R-Calif. (27) John T. Myers, R-Ind. (7) L.F. Payne Jr., D-Va. (5) Pete Peterson, D-Fla. (2) James H. Quillen, R-Tenn. (1) Jack Reed, D-R.I. (2) Pat Roberts, R-Kan. (1) Charlie Rose, D-N.C. (7) Toby Roth, R-Wis. (8) Patricia Schroeder, D-Colo. (1) Gerry E. Studds, D-Mass. (10) Robert G. Torricelli, D-N.J. (9) Ray Thornton, D-Ark. (2) Barbara F. Vucanovich, R-Nev. (2) Robert...

Author: /time Magazine | Title: THEY CAME, THEY VOTED...THEY QUIT | 11/4/1996 | See Source »

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