Word: reed
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ASSOCIATE EDITORS: William R. Doerner, John Greenwald, William A. Henry III, Marguerite Johnson, Stephen Koepp, Richard N. Ostling, Sue Raffety, J. D. Reed, Thomas A. Sancton, Martha Smilgis, Richard Stengel, Anastasia Toufexis, Claudia Wallis, Michael Walsh, Richard Zoglin...
REPORTER- RESEARCHERS: Rosemary Byrnes, Ursula Nadasdy de Gallo, Brigid O' Hara- Forster, Victoria Sales (Department Heads); Audrey Ball, Bernard Baumohl, Peggy T. Berman, Val Castronovo, Nancy McD. Chase, Oscar Chiang, Georgia Harbison, Michael P. Harris, Anne Hopkins, Naushad S. Mehta, Nancy Newman, Jeanne- Marie North, Susan M. Reed, Elizabeth Rudulph, Alain L. Sanders, Zona Sparks, William Tynan, Susanne Washburn (Senior Staff); Wilmer Ames Jr., David Bjerklie, Elizabeth L. Bland, Kathleen Brady, Robert I. Burger, Wendy Cole, Tom Curry, Nelida Gonzalez Cutler, Sally B. Donnelly, Andrea Dorfman, David Ellis, Kathryn Jackson Fallon, Mary McC. Fernandez, Cassie T. Furgurson, John E. Gallagher...
While advertisers have used pop songs by such current artists as Michael Jackson, Lionel Richie, David Bowie and Lou Reed, they seem to especially like oldies. They get great melodies. the Crystals' "Da Do Ron Ron" stays in your head while effectively plugging the Energizer. And these songs evoke a happy (read: when they were younger) time in the lives of many consumers...
ASSOCIATE EDITORS: William R. Doerner, John Greenwald, William A. Henry III, Marguerite Johnson, Stephen Koepp, Richard N. Ostling, Sue Raffety, J. D. Reed, Thomas A. Sancton, Martha Smilgis, Richard Stengel, Anastasia Toufexis, Claudia Wallis, Michael Walsh, Richard Zoglin...
REPORTER- RESEARCHERS: Rosemary Byrnes, Ursula Nadasdy de Gallo, Brigid O' Hara- Forster, Victoria Sales (Department Heads); Audrey Ball, Bernard Baumohl, Peggy T. Berman, Val Castronovo, Nancy McD. Chase, Oscar Chiang, Georgia Harbison, Michael P. Harris, Anne Hopkins, Naushad S. Mehta, Nancy Newman, Jeanne- Marie North, Susan M. Reed, Elizabeth Rudulph, Alain L. ; Sanders, Zona Sparks, William Tynan, Susanne Washburn (Senior Staff); Wilmer Ames Jr., David Bjerklie, Elizabeth L. Bland, Kathleen Brady, Robert I. Burger, Wendy Cole, Tom Curry, Nelida Gonzalez Cutler, Sally B. Donnelly, Andrea Dorfman, David Ellis, Kathryn Jackson Fallon, Mary McC. Fernandez, Cassie T. Furgurson, John E. Gallagher...