Word: reeding
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...July 24, Murphy and Sipple sent a two-page confidential strategy memo to Reed titled "Victory Strategy: Post Convention to Labor Day." It read, "The Goal: Get Campaign on the Offensive. Create Momentum. Hurt Clinton." Can't argue with that. The idea was to use the time leading up to the convention "to re-establish the right/wrong and moral-crisis agenda." Dole should launch his "tax cut/growth plan" during the convention, they said, then promote it on a whistle-stop tour...
...G.O.P. convention in San Diego, Dole knew his campaign was ragged. Staff members were at war with one another. Sipple and Murphy had been cut out by Reed. On Tuesday, Aug. 13, Dole invited the admen up to his 33rd-floor suite...
...idea had the virtue of directness: using moral issues to blame Clinton for the nation's decay, then offering the tax cut as a positive (and moral) alternative. But Reed and Buckley opposed its timing. They wanted the tax cut announced before the convention. Murphy and Sipple later surmised that Reed thought then--even if he hadn't yet persuaded Dole--that Jack Kemp would be the vice-presidential nominee. The tax cut had to come before the convention to make the choice of a pro-growth supply-sider more logical--and less craven...
Sipple foresaw a huge problem: if they released the economic plan before the convention, they would have no money for the TV spots they needed to sell it. "Clinton's gonna kill us with his ads," he warned Reed, but the campaign manager's mind was made up. The next day, Elizabeth Dole called Sipple. "How's the convention plan going?" she asked. He could tell from her voice that she was fishing...
...When?" Dole asked, amazed that Reed hadn't told him. He turned to his wife. "Wasn't Rumsfeld supposed to fix this...