Word: reel
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Dates: during 1940-1949
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...hero's intrepid little band of one hundred (fifteen of whom are wounded in the left shoulder). It never came, and that's just about the trouble with "Captain from Castile"; it never quite comes off. Every scene seems to lead inevitably to a gigantic battle in the final reel, but all suddenly comes to naught as Mr. Power and friends march off into a sunset fadeout...
...violent color contrasts, strident blaring music, and earthy young Jean Peters, has neglected to furnish a blood and thunder plot. Of course, there is a photoplay, something about Cortez and the Inquisition and the trials of chivalry; but in the category that counts, the number of varlets pinioned per reel, it falls woofully short. Power himself suffers more than all his adversaries combined, culminating with a grievous wound in the left shouder...
...techniques are still varied and far from smooth. Some telecommercials are as outdated as the nickelodeon's between reel slides: static, leering mink-coat models or unwinking concentration on a bar of soap. Some are working along promising lines: most admen admire Lucky Strike's cartoons and its battalion of animated, marching cigarettes...
...Laffmovie is one of a chain of three, the other two being in Baltimore and New York. Since the founding in 1943 the policy has remained pretty constant, "the more custard pies per reel the better." There have been deviations into more sophisticated comedy of the "Topper" type, "but," says the Boston advertising manager, "the kids didn't get the hang of the double entendre," And so, since the giants of the deadpan and the thrown pie are no more, the theater sticks to the oldies. "There are very few good new ones," the Laffmovie's spokesman says sorrowfully...
...Harvard-Yale grid clash will flash on the New Lecture Hall screen tonight at 7:45 o'clock under Athletic Association sponsorship. J.V. mentor Chief Boston, and Harry Jacunski, Varsity end coach, will make a running commentary on the 16mm silent reel of one hour and 15 minutes length...