Word: reelingly
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Most cinemagoers would probably say, if asked, that every U. S. motion picture has to be passed by the National Board of Review of Motion Pictures. Hollywood knows better. Since 1919 the industry has paid almost $1,000,000, at the set reviewing-charge rate of $6.25 a reel, for the sweeping imprimatur, "Passed by the National Board of Review." To better cinema groups, women's clubs, educational organizations and to some State and municipal legislatures, this O. K. has signified a tested product. And the industry, well aware that few films submitted ever fail to pass, has been...
...will see, who cares to spend two and a half enjoyable hours at RKO Boston, Dolores Del Rio is back in circulation, more beautiful and versatile than ever. The picture which brings her back. "International Settlement," is trivial enough; it is a by-product of the excess footage news-reel crews brought back from China, and in noted for its phenomenal lack of anything resembling a plot. But it stars Miss Del Rio and it is a good picture...
Most memorable shot in either reel is one taken in burning Nanking before the cameramen boarded the Panay. It shows a Chinese woman, one child in her arms, another tugging at her from behind, squatting beside a corpse, her crinkle-faced, open-mouthed misery oblivious of the camera as again & again she picks up and drops the dead hand of her husband...
Disney's Folly. Wary Hollywood, which scoffed at sound ten years ago, scoffed at the idea of a seven-reel animated cartoon. The Snow White project was referred to as Disney's Folly. Rivals said he had bought a sweepstakes ticket. Shrewd older Brother Roy Disney, the business brain trust of the Disney enterprises, surveyed Snow White's final bill of $1,600,000, observed: "We've bought the whole damned sweepstakes." In the Disney film, Snow White, the delicate stepdaughter of the Queen, is a dark-haired girl with a doll's oval beauty...
...theory that music alone hath not sufficient box-office charm, the producers stuffed the picture with best-selling comedy commodities. In view of the Paris background, the film has still another distinction : the Eiffel Tower does not appear until the second reel...