Word: reeser
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...brand, Izod. The company got lucky, riding the preppie fashion wave in the 1980s. Then, desperate for sales growth, Big G cheapened the shirt, reduced the price to $35, and sold it everywhere, even to low-end stores like Wal-Mart. "They ran it into the ground," says Courtney Reeser, managing director of Landor Associates, a brand-consultancy company...
Stockholder Rich was sore. He owned 17,382 shares of Barnsdall Refining which the plan reduced to 1,738.2 The stockholders whose proxies he held were in the same boat. Stockholder Rich told Barnsdall Refining's President Oscar L. Cordell and Barnsdall Oil's President E. B. Reeser what he thought of the deal. They talked back. They pointed out that SEC had told Barnsdall Oil to consider the refinery a subsidiary and absorb its losses or divorce it altogether. Divorce would have meant bankruptcy. They showed him the refinery's books and properties. Last year Barnsdall...
...home he faced a new worry: how to explain his about-face to the stockholders who had trusted him with their proxies. Fortnight ago he rendered his apologies. Into Manhattan's Bankers Club for lunch trooped 85 Barnsdall stockholders and well-wishers. Honor guest was President Reeser. Host was Stockholder Rich. After oysters, turkey and ice cream he explained his conversion. His fellow stockholders digested, applauded, forgave...
Throughout 1936 while other commodities were booming upward the average price of crude oil remained steady around $1.05 per bbl. Late in the year Dan Moran's Continental Oil and Edwin B. Reeser's Barnsdall Oil announced that they would open the play in 1937 with a 17? boost. This they did, but their fellow oilmen stayed out of the game, creating a dual price level in mid-continent territory. Then last week the rest of the industry decided to jack their prices not 17? but 12?, and Messrs. Moran & Reeser had to come down. Uniform posted prices...
...voice in Tide Water was Jean Paul Getty (TIME, Nov. 30), whose interest in the company (more than 25% directly and indirectly) is almost wholly in common stock, whose voting rights will be diluted by the new preferred. ¶ Proud of a 1936 record is President Edwin B. Reeser of Barnsdall Oil Co. He discovered more new oil per share of stock (50 bbl.) than any other oilman in the U. S. In partnership with Humble Oil. Barnsdall last summer tapped a big pool in Nueces County, Tex. On the last day of 1936 Barnsdall and Standard Oil of Indiana...