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Voice of Conscience. A few protests came from the tiny group of Progressive Party members of Parliament, but the loudest voice of opposition came from churchmen. From Swaziland, where he had fled to avoid arrest by Verwoerd's police, Ambrose Reeves, Anglican Bishop of Johannesburg, published an Easter message...

Author: /time Magazine | Title: SOUTH AFRICA: United in Folly | 4/25/1960 | See Source »

Churchmen were in the vanguard of the demands for reform, except for the Afrikaner Dutch Reformed leaders, who remained silent. Durban's Roman Catholic Archbishop Denis Hurley warned bluntly that "Africans are determined to have political participation in their future, and I don't see how white South...

Author: /time Magazine | Title: SOUTH AFRICA: The Assassin of Milner Park | 4/18/1960 | See Source »

More in anger than in wisdom, Chairman Rosser Reeves, 49, of Ted Bates & Co., took pen in hand and wrote one of the most remarkable ads in recent years. Splashed full page in seven major newspapers last week at a cost of $23,574, it was Reeves's rebuttal...

Author: /time Magazine | Title: ADVERTISING: Bates's Bait | 2/8/1960 | See Source »

The ad was a prime example of Reeves's hard-sell tactics, which have helped boost the agency's billings from $4,900,000 to $120 million in his 19 years at Bates. These tactics have also inspired the FTC to fire off more complaints against Bates than...

Author: /time Magazine | Title: ADVERTISING: Bates's Bait | 2/8/1960 | See Source »

"Now, Mr. Kintner, without warning, you have changed your rules," wrote Reeves. "In front-page news stories and in big, black, damaging headlines, your commission has accused a number of great American companies of deceptive and dishonest advertising. Stripped of legalistic verbiage, these crippling press indictments rest on flimsy ground...

Author: /time Magazine | Title: ADVERTISING: Bates's Bait | 2/8/1960 | See Source »

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