Word: referents
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Dates: during 2000-2009
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Along the way, there's business to be done. New media buccaneers refer to their easiest challenges as "low-hanging fruit," and in the merger announcement the two companies listed a series of efforts that would launch immediately: CNN.com programming featured on AOL services; AOL discs stuffed into Time Warner product shipments; cross-promotion of Warner Bros. movies on AOL-owned MovieFone. If none of these seems especially delicious, that's because low-hanging fruit rarely...
...instance, about 2 million small cars were sold, a minimally profitable 14% of the total. "The baby boomers are still the lion's share of the market," says Marty Levine, DaimlerChrysler's vice president of Chrysler Plymouth Jeep. That's precisely why DaimlerChrysler has been careful not to refer publicly to its new PT Cruiser--which is built on a small-car chassis and whose voluptuous curves are reminiscent of the cars of the '30s--as a youth attraction...