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...affirmative action to pursue a “critical mass” of minority students, we applaud the Court’s decision to uphold the admission policy. Diversity is a very important goal for all universities, and critical mass is a bedrock of achieving it. Universities should reflect the makeup of the larger community as a whole, and this is important for two reasons: to build a coherent minority community within the university, and to attract more minority students to that community...

Author: By The CRIMSON Staff, | Title: Affirming Affirmative Action | 9/19/2003 | See Source »

Careful not to blame only Square businesspeople for the diminished bar scene, Craig implored the attendants to reflect on what they could do to bring about change themselves...

Author: By Elizabeth W. Green, CRIMSON STAFF WRITER | Title: Students Mourn Rock Bottom Brewery’s Passing with Vigil | 9/19/2003 | See Source »

...sound as if psychographics and the Psychic Friends Network have a lot in common. But LifeMatrix's proponents say the system isn't guesswork. A variety of inputs, including public- opinion polls and media usage, is used to create categories that accurately reflect personality types. Ed Keller, president of RoperASW, says companies applying LifeMatrix to their customer databases will have far greater success in predicting what those customers will buy. Keller says researchers using demographic data alone can correctly guess what kind of car an individual will buy only 18% of the time. But "when you combine people's attitudes...

Author: /time Magazine | Title: Marketing: Sell It to the Psyche | 9/15/2003 | See Source »

...consumers surrendered when they used credit cards, registered on websites or responded to questionnaires. And marketers keep raising the stakes. Personicx, launched by Axciom Corp. in 2002 and using information from public records, third-party research, product-warranty cards and other sources, is designed to be updated monthly to reflect such life-changing events as the birth of a child or a job promotion. The next objective is to be able to identify an individual's "velocity component"--whether he is moving up or down the socioeconomic ladder and how fast. "This may be the holy grail of consumer information...

Author: /time Magazine | Title: Marketing: Sell It to the Psyche | 9/15/2003 | See Source »

Modern theologians find such passages highly subject to interpretation. They point out that Jesus and the Apostles saw themselves as Jews; John's wholesale condemnation of the faith, they speculate, may reflect Christian-Jewish rancor in A.D. 95, when that Gospel was written, more than the politics of Jesus' era. The great Catholic scholar Raymond Brown concluded upon meticulous examination that the "blood on our children" line was a specific group's oath of responsibility rather than an assumption of eternal, racial guilt...

Author: /time Magazine | Title: Source Material: The Problem with Passion | 9/1/2003 | See Source »

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