Word: reflexivity
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...ghetto, and recruitment painted a grand canvas of career opportunities. Killing, getting killed - this was not part of the pitch. Basic training drilled the killing game into young brains. Teach them to treat the enemy as you would a sniper in Grand Theft Auto. Instill the reflex to fire at a moving target. Foster team spirit with marching songs. Instead of the golden oldie "I don?t know but I been told...," have them sing along with...
...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-size study could cost from $94,000 to $188,000. Less expensive options can answer some marketing questions, though. For Unilever, Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment for watching TV or spotting brands. But new versions that let subjects sit up under contraptions that resemble salon hair dryers should increase the comfort...
...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers...
...Some are banking on the digital slr (or dslr) - a digital version of classic single-lens-reflex cameras. Photo enthusiasts pay a premium for slr cameras because they equate them with quality: slrs let users add different lenses, and are known for capturing more light and for snapping exactly what the photographer views through the finder. Canon and Nikon, both strong slr players from the analog days, are leading the charge. Sony, too, is moving for the first time into dslrs with its Alpha dslr A100, which hit the market in July. The camera uses slr technology Sony acquired from...
...reflex response to reform in France is often protest, just imagine tackling the issues that last fall provoked the worst rioting the country had seen since the upheavals of May 1968. But after nearly four decades of neglect, a major offensive is under way to transform the banlieues, the blighted suburban ghettos that ring many French cities. Leading the drive is the French Minister of Employment, Social Cohesion and Housing, Jean-Louis Borloo. "When you have all of society's difficulties, failings and hardships so concentrated in the same places, you need an audacious, comprehensive plan to address them...