Word: reforms
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Read "Making History: House Passes Health Care Reform...
...uninsured people to the health-coverage rolls. Health insurers have long argued for tougher government mandates that would require more of those who are generally healthy to get health insurance, which helps spread the risk in the pool of insured. (See the sticking points on House and Senate health reform...
...Enroll America won't be the only outside group working to sell health-insurance reform in the coming months. A coalition of labor and other progressive interest groups plans to launch its own outside effort to educate voters about the benefits of the new reform law in advance of November elections. "If we can teach the public what's in it, it can help trump the politics of repeal," says one person involved in this effort, which is likely to work with Anita Dunn, who resigned as White House communications director in December. "We need to build a political case...
...drug industry's trade group, is also expected by progressive activists to continue public education spending over the coming months, though the organization's board has not yet made any final decisions. The group has already spent tens of millions of dollars in recent months on ads promoting health reform...
...While conservative groups and Republican politicians will surely continue advertising and organizing against the health-reform law, Families USA also plans to launch its own public education campaign, funded through foundation donations, over the coming months. It will include a "health-reform road show" across the country, which will seek to drum up local press coverage of the new law's benefits, says Pollack. The organization is also planning to release state-by-state studies of the number of beneficiaries from key parts of the law, like the new protections for patients with pre-existing conditions. (See "Multimedia: Health Care...