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...been called the "Chivas Regal effect." In the '80s a new ethos evolved among university officials--and parents--that equated price with quality. A collateral force ensured that tuition would not only rise but also rise at the same rate for comparable schools. Colleges in the Ivy League have always kept close watch on one another, setting their tuition to make sure no one school became so much of a bargain that it drew the best students just on the basis of price. Less prestigious schools set their prices in relation to what the Ivies charged. Says Meyerson: "We were...

Author: /time Magazine | Title: WHY COLLEGES COST TOO MUCH | 3/17/1997 | See Source »

...underlying premise of the Chivas Regal effect proved to be correct. "The theory of it was, basically, we will raise the tuition as much as the market will bear," says William Massy, a former Stanford University finance officer, now a consultant on the subject. And parents bore it. Throughout the '80s, says Meyerson, parents came increasingly to feel that a college education was a necessity, a direct conduit to a high-paying job. Easy financial credit, moreover, made it possible for parents to borrow large sums of money; doing so for college became more socially acceptable. From 1983 through...

Author: /time Magazine | Title: WHY COLLEGES COST TOO MUCH | 3/17/1997 | See Source »

...combination of forces--inflation, hubris, competition, the Chivas Regal effect, perhaps even conspiracy--drove up Penn's tuition. In comparable dollars, says former president Meyerson, a year at Penn today costs about twice what it did in 1970. Yet from 1970 through 1994, government figures show, median family income in constant dollars increased only 10%. In more recent years it has actually fallen below the 1986 figure. Taken together, these trends make tuition a very painful prospect for any parent whose kid has just been accepted by Penn or, for that matter, Harvard, Yale or Princeton...

Author: /time Magazine | Title: WHY COLLEGES COST TOO MUCH | 3/17/1997 | See Source »

Even those who know Katharine Graham far better than I do are surprised to see the ease with which the regal owner of the Washington Post has taken to the rigors of a book tour. In the past two weeks she has submitted to interviews with all the usual suspects--Barbara Walters, Tom Brokaw, Charlie Rose and even the profane and dangerous Don Imus, who awarded Graham's just published memoir "three-boner" status, the highest rank in Imusland. After that phrase was translated for her, she was still game, for, as her story shows, the tall girl...

Author: /time Magazine | Title: THE ACCIDENTAL FEMINIST | 2/17/1997 | See Source »

Neither leader tried very hard to hide his differences when they met with reporters in the regal East Room. At one point during the press conference, as Clinton was claiming "pretty good results" in getting the Palestinians to comply with their obligations in the Middle East peace process, Netanyahu conspicuously rolled his eyes. Later, as the Prime Minister forcefully advanced the case for a hard line with Syria, Clinton stood a half step back from his podium and locked a gaze on Netanyahu. To experienced Clinton body linguists, it was a look of grudging admiration and recognition, one media-savvy...

Author: /time Magazine | Title: ISRAEL: NO BILL, NO BIBI, NO DEAL | 7/22/1996 | See Source »

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