Word: regalization
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...bottled water with Dasani. Coke has new TV ads set to air during the Masters golf tournament this week. These will include "cause-related" ads aimed at helping underprivileged youths, though there's still no sign of a catchy slogan. Still, sources tell TIME that Coke just grabbed Regal Cinemas' 300 movie theaters from Pepsi, a win seen in Atlanta as payback for Pepsi's having taken away the much smaller United Airlines concession two weeks...
...difficult of jobs will be the standard by which the world's remaining monarchs are judged. The Queen Mother blended a sense of majesty and a sense of fun so comfortably that national feeling and natural feeling chimed. In the end, she made royalty seem human and humanity downright regal...
...paid exhibitors to put a trailer for its movie The Animal in front of Universal's The Mummy Returns, which promised to be a hit. Fearing a dangerous precedent, other studios complained, and Sony promised not to do it again. And after a dispute with New Line, theater chain Regal Cinemas threatened to pull trailers for the studio's The Lord of the Rings. "It's a dirty, horrible part of the business," says a marketing executive. "It's about elbow grease and relationships...
...while wearing tracksuits and slippers. MARRIED. CROWN PRINCE WILLEM-ALEXANDER, 34, the Netherlands' Prince of Orange, to MAXIMA ZORREGUIETA, 30; in Amsterdam. Despite an initial outcry when the prince announced his engagement to the Argentine last March, the couple has since found public favor and last week hosted a regal wedding party for 50,000. BORN. To comic actor EDDIE MURPHY and his wife, NICOLE, a daughter, Bella Zahra; in Los Angeles. She is the couple's fifth child. SENTENCED. LAI KWONG-KEUNG, 38, to two years in prison after he was found guilty of smuggling some 30,000 Bibles...
...late french President François Mitterrand was criticized for the regal manner in which he occupied his office, the activities of his eldest son also seem characteristic of a royal family - of the dysfunctional kind. Just nine months after his release from provisional detention for suspected involvement in illegal arms trafficking, Jean-Christophe Mitterrand, in a new book, exonerates himself not only of those charges but also of his life in general. In Mémoire Meurtrie (Battered Memory), Mitterrand fils, 54, casts himself as - what else? - a victim, first of a hard, cynical family, and then of outsiders...