Word: reggaetonã
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...first noticed reggaeton??s infectious “BOOM-ch-boom-ch” beat in the summer of 2005, while walking through New York City during the Puerto Rican Day Parade. Crossing through the huge crowds with my roommate, I wondered why all the tricked-out trucks and lowriders were blasting the exact same song from their subwoofers. It wasn’t until I listened past the thumping bass and clockwork rhythm that I realized that I was hearing a whole genre of music; almost all reggaeton songs feature an identical drum rhythm, called...
Before Luny Tunes, reggaeton artists laced gritty Spanish-language raps over rough beats sampled from Jamaican dancehall reggae—a far cry from the pop pulse that fills clubs today. Saldana and Cabrera changed the genre forever, with reggaeton??s most popular artists rushing to associate themselves with the sleek, radio-friendly Luny Tunes brand...
Today, when Harvard students hear reggaeton??s distinctive Latin-Caribbean BOOM-ch-boom-chk echoing from a car radio or the speakers of Currier TLR, there’s a good chance they’re nodding their heads to the work of two superproducers who used to work just across campus in McKinlock Hall...
Almost as soon as they touched down in Puerto Rico, the pair began producing a cascade of wildly popular anthems for reggaeton??s biggest artists...
Their timing couldn’t have been better. Just as their hits took off, the American charts and record industry were taking note of reggaeton??s untapped market potential. By 2004, Luny Tunes had signed a deal with Universal Latino and contributed multiple tracks to Daddy Yankee’s breakout album “Barrio Fino,” including the immensely popular “Gasolina...
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