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Word: regilait (lookup in dictionary) (lookup stats)
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Usage:

...from bed and dashed after his passion: garlic-flavored Boursin cheese. In another, three puppies tumbled out of a sweater worn by a curvy brunette, ostensibly proving that her "Tricot Bel" pullover snapped right back .into shape. Other commercials touted the virtues of Virlux butter, Schneider TV sets and Regilait powdered milk...

Author: /time Magazine | Title: Advertising: And Now, a Word for Cheese | 10/18/1968 | See Source »

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