Word: regimens
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Ironically, the Cleveland Clinic's Dr. Irvine H. Page, 66, (TIME cover, Oct. 31, 1955), who served as chairman of the Diet-Heart Committee, was unable to present its report to the A.M.A. convention. Though he has kept slim, exercised often and followed his own low-fat regimen for years, he was recovering, in Cleveland Clinic Hospital, from a mild heart attack...
...distance of 4.7 paved miles between Cleveland Park and Capitol Hill that Proxmire traces every morning, retraces every night. He covers the route in 35 minutes, beating the bus by 15 minutes, and estimates that he saves "about $1,000 a year by not having an extra car. The regimen agrees with me beautifully," says Proxmire, admitting to only one hardship: "When it gets near zero, my hands get awfully cold...
...recommended foods (high on proteins, low on carbohydrates, nothing fried), along with a stern admonition to eat only three reasonable meals a day and keep a careful watch on between-meal snacking. What makes Weight Watchers different from most other dieters is that they usually follow the prescribed regimen faithfully. The secret: frequent meetings, similar to the sessions of Alcoholics Anonymous, at which a lecture is followed by statements by each member on how much weight he has gained or lost that week...
...Advertising Age, and in it Emerson Foote asked for "another opportunity to serve in the advertising business." Sorting out 100 responses, Foote took up an offer to buy in and become president of Kastor, Hilton, Chesley, Clifford & Atherton, Inc., which was then reeling from a scandal concerning Regimen tablets. Kastor Hilton had been fined $50,000 for falsely claiming that Regimen was an effective weight reducer-the first time an agency was also held liable for defrauding the public...
...Regimen Hurt. Foote moved in seven months after the Regimen scandal climaxed. Now, owning 87% of the stock, in what he calls his "third incarnation in advertising," he is intent on making the shop illustrious again. Says Foote of the Regimen affair: "That hurt us. We lost accounts totaling $2,500,000 as a result of the conviction, and we found it a handicap both in attracting business and people." Today Emerson Foote, Inc.'s billings are $9,100,000 v. $14 million at Kastor Hilton's peak...