Word: regimens
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Each week on TV the miracle happened live: Regimen "volunteers" (sample pay: $5,500) weighed in to let viewers check on their weight loss "without special dieting." Predictably, they had lost-and Regimen sales soared, despite an FTC warning two years ago that "those taking (Regimen) cannot lose weight without dieting," and the seizure last November by New York County District Attorney Frank Hogan of Regimen ads and financial records...
Last week a New York grand jury brought in a 134-count information for false advertising and conspiracy against Regimen's manufacturer, 48-year-old Mail-Order Medicine Man John Andre (real name: John Andreadis). Also cited was Regimen's advertising agency, Kastor, Hilton, Chesley, Clifford & Atherton, Inc. District Attorney Hogan charged that, unknown to the public, four of-the TV performers were on rigid diets, that many took dehydration drugs and medical treatments to lose weight quickly, and that at least one required treatment for malnutrition at the end of the course...
...Regimen's Andre is currently riding the crest of another new fad of his own creation : Man-Tan, a colorless lotion costing $3 for a four-ounce bottle that by means of a chemical reaction on skin changes the color to a yellow or a reddish brown, withstands repeated washing. Andre worked for years on a Man-Tan formula, writing herb gardens all over the world for ideas. He claims he finally found the answer in a 1920s medical journal describing experiments with dihydroxyacetone, a chemical that doctors once used in the treatment of diabetes. The article noted that...
...until now Regimen has been Andre's breadwinner, and seems likely to continue so for a while, since the current charge applies only to advertising in New York County. A ten-day supply of the pills costs, said Hogan, about 18? to produce, sells for $3. In the first ten months of last year, $8,000,000 worth of Regimen was sold and, after advertising and operating costs, Andre's company cleared $2,000,000-a 25% profit...
...English-bred dog for a reported $8,500 three years ago and have scarcely seen him since; few owners who aspire to blue ribbons have the time or skill to handle their own dogs. Clara Alford, a half-Cherokee professional handler from Catoosa, Okla., put Gossie on the strict regimen of a Peke show dog, e.g., no romping with other dogs or children (he might damage an eye), no baths (his hair might mat). She stoked him on chopped steak laced with wheat germ, brushed his flowing reddish hair from two to nine hours a day. For eleven months...