Word: regimens
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...advertising ethics, the border between old-fashioned puffery and outright deception is sometimes ill-defined. For a while admen debated on what side of the boundary belonged the blatant ads for a weight remover named Regimen (sample spot: "Lose six pounds in three days-ten pounds in a week-or your money back!"). Regimen's hard-driving maker, Drug Research Corp.. helped them to decide. It anted up more than $1,500,000 for TV ads last year (and also spent $443,028 on newspaper ads, $189,837 on magazine...
...Federal Trade Commission was harder to sway. Last May it ordered Drug Research to stop claiming that Regimen could cause the loss of a predetermined number of pounds. After the FTC order, CBS carried Regimen spots for 13 weeks last spring and summer, then shed them. NBC continued them, mostly on Dave Garroway's Today show. But last week, 17 months after the FTC had complained that "those taking [Regimen] cannot lose weight without dieting," New York County District Attorney Frank Hogan seized a truckload of Regimen TV film commercials, books and financial records to determine...
Better care of pets in their youth and prime has prolonged their lives, set vets to talking of geriatrics. Los Angeles' Dr. Raymond Sprowl has a hundred old dogs on a regular digitalis regimen. Dr. McBride regularly treats grizzled males for prostatitis (usually by castration) and performs mammectomies on females. Operations for cataract are everyday affairs; some aging, presbyopic dogs have been fitted with plastic contact lenses...
This season, a healthy Ilsa began a furious training regimen, got up at 5 a.m. every weekday, bicycled two miles from her home in Bankstown to a pool to swim up to 3½ miles. After school she swam another two miles. So much time in the pool's chlorinated water gave her blond hair a mermaidish green tint...
...York Hospital's Payne Whitney Psychiatric Clinic, Dr. Frederic F. Flach. working with the Sloan-Kettering Institute's Dr. Rulon W. Rawson, gave T3 to 24 patients kept on a rigid regimen in a metabolic ward where everything they ate, drank and excreted was weighed and analyzed. Most were schizophrenics; some were psychoneurotics. Nearly all were depressed (at times suicidal), emotionally unresponsive, resentful, uninterested in sex and depersonalized (common complaints were "I am numb" and "Everything I do is automatic...