Word: regularizes
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Dates: during 1950-1959
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...window of a TV appliance store, kept on until exhaustion, sleep or urgencies of nature ended the ordeal. Other North Carolina stations matched WFLB's stunt, upped the prize value progressively to $3,000. Sue Huron, a Pittsburgh secretary of 22, kept Fayetteville station WFAI busy crackling out regular reports on her monologue of 92 hrs. 1 min. 4 sec. Then Kansas got into the act, when 29-year-old Mrs. Carmen Araiza talked of enchiladas and children for 93 hrs. 36 min. 9 sec. over Topeka's WREN. Ready to challenge the new champion was Mrs. Edith...
Fourth on the list is History S-134c, Intellectual History of Nineteenth-Century Continental Europe, given by Hans Kohn, professor of History at C. C. N. Y. The most popular course during the regular term, Economics 1, has an enrollment for its summer version of only...
...Another regular feature of summer activities--though not in the Union--is the Sunday afternoon music hour in the Grays Common Room from...
...games are probably the cheapest form of TV publicity, since the manufacturer swaps merchandise-often low-priced items-for screen time. Ohio's Tappan Co. gives away $230,000 worth of ranges yearly, figures a giveaway plug costs only .0042? per 1,000 viewers, far less than a regular TV commercial. But there is hot debate over how many sales are actually created by the giveaways. Says Bell & Howell, which passes out $17,000 worth of movie projectors a year, mostly on This Is Your Life: "We like the idea, but we find it hard to determine how much...
What Sells? Ronson Corp. hands out about $150,000 worth of lighters and shavers yearly on TV, figures it gets about $600,000 worth of screen time, which it feels ultimately boosts sales just as regular TV commercials do. Longines-Wittnauer believes that awarding its watches on TV greatly enhances their value: "People may not rush right out and buy, but over the year it pays off." RCA Victor, Polaroid Corp. and Ford's Lincoln-Mercury found that traffic jumped appreciably in their showrooms and stores after a single showing on NBC's The Price Is Right...