Word: regulars
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Dates: during 1970-1979
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...million households that have one or more sets. The numbers are growing so rapidly that Young and Rubicam, the ad agency, predicts that almost one of three TV households will be on cable by 1981. Says Vice President William Donnelly: "Thirty percent is the magic number that made regular TV a mass medium and that later made color matter to advertisers." After reaching that point, cable would have a potential for further fast expansion. By industry count, TV cables (made of copper wire wrapped in plastic foam and an outer layer of aluminum) have been strung past just about half...
...this growth and change, reports TIME Correspondent Mary Cronin, is symptomatic of a major development in U.S. television: cable is at last taking off. After several false starts, it is poised for the rapid, nationwide expansion that regular television achieved three decades ago. As Russell Karp, president and chief operating officer of Teleprompter Inc., the biggest cable-system operator, told Cronin: "We are at the point now that network...
...that sells its service to the local cable operator. Main offerings: recent movies, some of the quality of Annie Hall, The Turning Point and The Goodbye Girl, often shown just after they have finished running in local theaters; sports events (e.g., a U.S.-Soviet track meet not carried on regular TV or even basic cable); and entertainment specials, often Las Vegas-type revues built around a single star such as Barry Manilow, Steve Martin or Crystal Gayle...
...dream of cable TV subscribers-the regular transmission of high-quality cultural events such as the operas, ballets and concerts staged at New York's Lincoln Center for the Performing Arts-is still an unfulfilled promise. John W. Mazzola, president of Lincoln Center, professes himself "totally confident that we will be on a pay-cable system in a couple of years," but indications are that Lincoln Center officials are waiting until cable hits the "magic number" of 30% of all TV households reached-which could be in 198 lor later...
...players discussed the Yankees' chances of whining a fourth straight league pennant. HBO will also spend $13 million on original programming this year. Sample: National Lampoon Presents Disco Beaver from Outer Space, a satirical revue that was shown in February and included skits racier than any seen on regular TV. One was The Breast Game, starring Lynn Redgrave in a parody of TV game shows. An interview show called Upclose went on the air last October; first guests included Woody Allen and John Travolta...