Word: reid
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ALFRED D. REID...
...long-ailing New York Herald Tribune, which has been busily expanding since brisk, 30-year-old Ogden ("Brownie") Reid stepped in as publisher last spring, had to pull in its belt this week. Five years after launching an 8 p.m. "Early Bird" edition in hopes of snaring readers from the Times (whose first edition does not hit the street until 10 p.m.), the Trib decided to drop it to save money. By pushing the first edition deadline back an hour, Brownie Reid also figures that staffers will have more time to fill out their stories, thus cut down makeover costs...
...Brownie Reid has other troubles besides the Early Bird. In his eagerness to sweep out the cobwebs from the paper (TIME, April 18), he has also swept out much of the paper's oldtime esprit de corps. "In the past year," said one Trib veteran, "there has been complete unrest in the city room." The Trib has been losing many of its top staffers and promising younger newsmen. City Editor Fendall Yerxa quit, to be replaced (TIME, May 30) by hard-boiled Luke Carroll, onetime Trib Chicago correspondent. Close to a dozen other staffers, including John...
...Brownie Reid is well aware that city-room morale has sagged. "But I'm sure they'll feel better when they get used to things," he said last week. "You can't make changes without some griping going on. I hope they're starting to feel that it's a question of a winning team v. a losing team...
With the circulation and advertising gains, Brownie Reid believes that his diet for the Trib is already proving its success. Furthermore, the Herald Tribune Syndicate, which now has an alltime record total of 46 papers on its wire services and 835 mail customers, is making more money than ever before in its 31-year history. Said Reid last week: "We should stay in the black from...