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...Peter Reid is doing that thing with his mouth again. First, the skin around his sky-blue eyes starts to wrinkle. Then the corners of his thin lips slowly curl up toward thick sideburns. Then you catch a glimpse of dentistry and it's unmistakable. He's actually doing it: Peter Reid is smiling...

Author: /time Magazine | Title: An Englishman in the Land Of Smiles | 12/11/2008 | See Source »

...year-old has just signed a lucrative contract to manage the national team of Thailand, the self-styled Land of Smiles. The former Everton midfielder seems an unlikely choice. Thailand is a well-mannered country where fun comes first and losing your temper is a sign of weakness. Reid is known for high-volume, expletive-rich team talks and a habitually grim expression. At Sunderland, an English team he once managed, supporters used to sing, to the tune of the Monkees' "Daydream Believer," "Cheer up, Peter Reid ..." Land of Smiles? Dream on. Reid's face is built for bollocking...

Author: /time Magazine | Title: An Englishman in the Land Of Smiles | 12/11/2008 | See Source »

...many Thais hope his no-nonsense style will help their national team achieve something unprecedented: a place at the World Cup finals in 2014. It is a daunting task. Reid must motivate not only talented yet underperforming young Thai players but also millions of cynical Thai fans who would much rather watch English Premier League football than their often amateurish homegrown variety. Though Reid has a four-year contract, his honeymoon period will be much shorter. "People want the Thai team to upgrade itself, and not just into an Asian powerhouse," says Tor Chittinand, soccer correspondent for the Bangkok Post...

Author: /time Magazine | Title: An Englishman in the Land Of Smiles | 12/11/2008 | See Source »

...Reid's first major test is this month's ASEAN Football Championship, also known as the Suzuki Cup, which Thailand is co-hosting with Indonesia. Before taking the job, he had only visited Thailand twice. He first went in 1984 with Everton, which had just won the F.A. Cup. He was 28. "It was a bit of a piss-up," he recalls, "but we played a couple of matches." Two decades of breakneck growth has transformed Bangkok, although for Reid some things have stayed the same. "Don't talk to me about the f___ing traffic," he growls...

Author: /time Magazine | Title: An Englishman in the Land Of Smiles | 12/11/2008 | See Source »

...Like any expatriate who lands a plum management position overseas, Reid must now wrestle with an alien culture and a tricky language. But unlike other foreign execs, he must manage not a company but a national team - at a time of national crisis. "Football is about nothing," British comedian Peter Cook once said, "unless it is about something." These days, Reid will discover, everything in Thailand is about politics - including football...

Author: /time Magazine | Title: An Englishman in the Land Of Smiles | 12/11/2008 | See Source »

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