Word: reiner
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Dates: during 1990-1999
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...Aside from the horsemeat question, there are more, uh, meaty issues on the table in California, of course. The original Meathead himself, Rob Reiner, is fronting for a California proposition that would tack a 50 cent-per-pack increase onto the price of cigarettes. Smoke of another kind -- medical marijuana -- gets a look in five states and the District of Columbia (no, Marion Barry is not behind this), while abortion-limiting proposals come before the voters in two more states. In Hawaii, voters are being asked to decide the fate of same-sex marriages. Our favorite resolution? In four states...
...Archie's bigoted language b) Archie's treatment of women c) Archie's loud toilet flushing d) Rob Reiner's facial hair...
...just in case some voters associate such initiatives as prenatal nutrition, day care, parental education and domestic-violence prevention with big-spending liberalism, Reiner and his highly paid political consultants have cleverly lined up a cast of conservative backers. Former Senate candidate Michael Huffington and Los Angeles Republican mayor Richard Riordan are co-chairmen, and Pat Boone has posed for a G.O.P.-directed mailer. Indeed, the measure was crafted to avoid a "Big Government" label: it would apportion most of the tax revenue according to the number of births in each county and distribute it to commissions of unsalaried appointees...
...Reiner expects to spend $6.3 million on Prop 10, including $1.1 million of his own. Former Surgeon General C. Everett Koop has taped a TV spot. Groups including the American Lung Association and the California Medical Association have contributed funds and organizers. Hollywood heavies from Steven Spielberg to Robin Williams have given money; and Hillary Clinton has agreed to attend an L.A. fund raiser. "Prop 10 would utterly transform the well-being of small children across the state," says Peter Digre, director of the L.A. County Department of Child Welfare Services...
...will be another testament to the ability of an individual to affect the course of social policy in America's largest state. In 1978 Howard Jarvis transformed California's tax status with his Prop 13; last June computer magnate Ron Unz launched a successful initiative against bilingual education. Reiner is far from a dilettante. Four years ago, encouraged by Tipper Gore, he began an intensive study of child-development policy. After consulting with experts, he launched his "I Am Your Child" foundation, produced a TV special on early brain development and promoted a federal bill that would have directed...