Word: reinterviewing
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Dates: during 1968-1968
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...same techniques, although they often differ in their philosophies of interpretation. Gallup, for example, believes that "our job begins and ends with the reporting of facts." Harris argues that survey results are meaningful only if they are digested and interpreted. Each pollster has his own methods. Harris likes to reinterview some one he has already talked with, figuring that he can thus detect changes in sentiment over periods of time. Gallup, on the other hand, argues that a second interview makes a voter selfconscious, so that he gives a less accurate reflection of public sentiment...
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