Word: reinvente
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Dates: during 1990-1999
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Like many frugal hotel entrepreneurs today, Schrager's formula is to "reinvent" dilapidated structures instead of building from scratch. He has made an art form of saving money with style--making industrial-quality fixtures look fashionable. He never skimps on attitude, though--ask anyone who has been chided for trying to move the carefully arranged pool chairs at Los Angeles' Mondrian. Schrager stages casting calls and hires aspiring actor-models to play the help; the snooty service can be unimpressive to customers who lack agents...
Across at least six proper albums and numerous other releases, Stereolab has proven itself to be one of the major indie rock forces of the '90s. Originally written off as a left-leaning Neu! clone with lounge inclinations, the band has consistently managed to reinvent itself. Its latest, Cobra and Phases Group Play Voltage in the Milky Night, ranks with their best work, 1993's Transient Random-Noise Burst with Announcements. On this trip out, Chicago-based producers John McEntire and Jim O'Rourke provide Stereolab with a rich, layered sound, leaving behind the cold Cologne sound...
...making much progress, but I did have one, self-loathing thought about my life: what a tremendous snob I've turned out to be! Upon my return, I realized that I had, actually, learned something useful from all that mind-grinding. I should (A) never travel alone and (B) reinvent myself. And so that was it. A new semester, a new me; J.P., post-pretentious...
...very trendy anymore. If the makers decide to spawn more sequels, I have no doubt that Austin Powers will stray further and further from the original concept and more towards the sight and shock gags inundating movie theaters (introducing Fat Bastard as exhibit A). Unless they can reinvent Austin or give him a sidekick with the same satiric verve, New Line might just have to launch a Dr. Evil franchise. After all, he's not only getting all the good lines, but he's getting all the screen time...
Dreamcast represents Sega's bid to reinvent itself. And analysts think it has a good shot. The machine is at least 10 times as powerful as its rivals and already has 18 new games available. Equally important, Sega introduced it with savvy marketing. That is a turnaround for a company that in 1989 was No. 1 in the gaming business but has since been steadily slipping, barely hanging on to third place with only 1% market share. Sega botched its 1995 Saturn rollout by alienating software developers and retailers with poor support and imperious directives. Sony has dominated the industry...