Word: reith
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Dates: during 1930-1939
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...last week British Broadcasting Corp. staged a unique and peculiarly British program, a broadcast strictly for dogs. This was the sort of thing decorous Director-General Sir John Reith might have forbidden in his time, but strait-laced Sir John was replaced last October by heartier Frederick Wolff Ogilvie. "Calling All Dogs" was announced as an experiment to find out just what broadcasting means to dogs. So British radio owners were asked to have their dogs listen in, and to report their dogs' reactions to the broadcast...
...find its first general manager, British Broadcasting Co. Ltd. inserted a want ad in a technical paper. That was in 1922 and John Charles Walsham Reith answered the ad, got the job. Since then the company has become The British Broadcasting Corp., has grown to overwhelming imperial importance. Director-General Reith got a knighthood and now a new $50,000 post as director of Imperial Airways...
...radio voice, sole dispenser of programs to some 8,500,000 licensed radio sets in the British Isles, broadcaster of short-wave service to the distant outposts of Empire, operator of the world's first schedule of television broadcasts for public entertainment. Therefore, last month when Sir John Reith's new appointment left BBC without a director-general, the choice of his successor was a matter of prime public interest. Britishers had come to believe that dour, resourceful Sir John was the BBC. For he had never hesitated to take on his own broad, stooped Scottish shoulders direct...
...ruck of possible candidates discussed by the London press, BBC's board of governors last week chose another Scot, Frederick Wolff Ogilvie, to succeed Scot Reith. Dark-horse candidate for the $37,500 job, Professor Ogilvie is a celebrated economist. The board wanted a thoroughgoing educator, and the new 45-year-old D. G. fills the bill perfectly. He taught at Oxford and Edinburgh before becoming president and vice-chancellor of Queen's University, Belfast...
When Vice-Chancellor Ogilvie accepted the BBC appointment, he told the press: "I am not director-general until October and I hope to be in cold storage until then." Jumping to the conclusion that this meant that he would continue the Reith tradition of aloof frigidity, the Daily Mail snapped: ''We do not want any more Sphinxes at Broadcasting House. The BBC is an organization paid for and designed for the ordinary listener and is not an Egyptian desert...