Word: relaunch
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...magazine's relaunch may be Steinem's last chance to save the pioneering monthly that she helped start in 1972. Before it was sold last fall to publisher Dale Lang, Ms. was losing $150,000 a month, and circulation has since dropped from 550,000 to under...
Following the recall, which cost $50 million after taxes. Burke started the campaign to relaunch the red-and-white capsules. In just ten weeks the company managed to begin putting them back on store shelves in new, triple-sealed packages. To break the ice with consumers, Johnson & Johnson gave away 80 million $2.50 coupons redeemable toward any Tylenol product...
After twenty years of sinister maneuvering, the liquor industry is preparing to relaunch the brazen tactics it employed in the destruction of Prohibition...