Word: relaunch
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...answer to the Mars bar, the world's most popular candy. Last year Nestle started producing Kit Kats in Russia and Bulgaria for Eastern Europe. A Latin American launch is slated this year. Kit Kat is already selling briskly in Japan, Australia and India, and a relaunch is under way in Thailand...
...market. "We weren't expecting a big bounce, but it beat our expectations, and it's the first step toward breaking the stigma that Top-Flite has had for the last 10 years," says Jeff Colton, senior vice president of R&D at Callaway, who oversaw Top-Flite's relaunch...
...like Edwards more for who he is than for what he says. They call him the most likable and the one who best understands their concerns, but his toss-out-the-insiders message hasn't stuck. So by late August his campaign found itself in something close to relaunch mode as he delivered what was billed as a major speech in New Hampshire designed to reclaim his role as the authentic change agent in the race. The New York Times gave the speech 276 words on page A15. Inevitably, a certain frustration has risen to the surface inside the campaign...
...Speaking visually, however, I can't say I prefer the new look. Not that veteran readers ever do, at least when redesigns are first launched. (Keep that in mind, Gordon, if you're called on to write wsj.com's review of TIME's coming relaunch.) Shorn of a couple of inches of width (so long, sixth column), and with space for advertising carved out of the front page, the Journal now seems less serious, less vital, almost (gulp) optional...
...Overall, I'd give the relaunch a high passing mark. The paper lost some acreage but didn't dumb down. And it's generally easier to navigate. So we can all take our quills, and stick them back in the bird. The Journal is doing fine...